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This privacy policy explains how BMArena handles the information and data you give us so that we can manage your relationship with BMArena. We process any personal information we receive or hold about you as set out here and in accordance with EU Regulation 2016/679 (GDPR). Information may reach us through the BMArena website (the “Website”), phone calls or other means.

By accepting this policy you confirm that you understand and accept how we use your personal information. If you do not agree, please do not use the Website or give us your personal information.

Who we are

In this policy, “BMArena”, “we”, “us” and “our” mean BMArena. We decide how your personal data is collected and what it is used for, acting as the “data controller” under applicable European data protection law.

Contacting us

If you have any concerns or want more detail about how we process your personal data, contact us at info@bmarena.com.

How your personal data is protected

Your personal data is protected not only by our own standards but also by law. We may process it only when there is a genuine reason, which must be one of the following:

• to fulfil a contract we have with you;
• when we have a legal obligation;
• when you have consented to the processing;
• when it is in our legitimate interest;
• when it is in the public interest;
• when it is in your vital interests.

Legitimate interests

When we have a business or commercial reason to process your personal data, this is called a legitimate interest. Your data is still protected, and we must not process it in a way that is unfair to you or your interests. If we rely on legitimate interests, we will tell you, explain what those interests are and give you a way to ask questions or object. Compelling grounds for the processing may, however, override your right to object.

How long we keep your data

Whenever we hold your data, we make sure it is properly protected and used only for acceptable purposes. We keep it while you are a BMArena customer. If you stop being a customer, we keep it only for the minimum time needed for the purposes in this policy and to meet legal or regulatory obligations. Data may be kept longer if it cannot be deleted for technical reasons.

Why we process your personal data

• to manage customer relationships;
• to develop new products and services and grow our business;
• to create, develop and send marketing;
• to learn from how customers use our products and services;
• to provide support for our products and services;
• to develop and manage our brands;
• to develop, manage and test our products and services;
• to create and manage customer accounts, payments and withdrawals;
• to prevent, detect, investigate and report crime;
• to comply with the laws and regulations that apply to us;
• to manage our finances;
• to meet our obligations as an accountable and responsible organisation;
• to exercise our rights under agreements or contracts.

If you choose not to provide your personal data, we may be unable to meet legal obligations, fulfil a contract or run your account, and therefore unable to provide some products or services.

Information we collect

• information you give us by filling in forms on the Website, or send us through the Website or by email;
• records of correspondence, whether through the Website, email, phone or other means;
• your answers to surveys or customer research we carry out;
• details of the transactions you make with us;
• details of your visits to the Website, including traffic data, location data, web logs and other communication data.

Where it is reasonable and does not harm your rights and freedoms, we also collect personal data from public sources such as internet searches, public company registers and broadcast media.

Phone calls

Calls to and from our customer contact centre are recorded for training and security purposes and to resolve any questions about the service you receive.

Social features

If you use social features we provide with our products (such as chat), BMArena may store, record or otherwise process that data.

Cookies

To find out how we use cookies, see our cookie policy.

Personal data we share with others

We may share your personal data within the BMArena group and with:

• law enforcement agencies, regulators and other authorities;
• credit reference agencies;
• fraud prevention agencies;
• identity verification agencies;
• sports governing bodies;
• organisations that introduce you to us;
• third parties you ask or allow us to share your data with;
• third parties needed to provide products or services you have requested.

Depending on the products you use, we may need to share your personal data with the third parties that provide them. If your personal data is transferred outside the European Economic Area (EEA), we require appropriate safeguards. We may also disclose personal information to associated or subsidiary companies, business partners or successors to our business.

Transfers outside the EEA

We transfer your personal data outside the EEA only when you have given explicit consent, when it is needed to set up or fulfil a contract with you, or to comply with a legal obligation. In that case we make sure it is protected to the same standard as within the EEA by relying on one of the following:

• the European Commission has found that the receiving country offers the same level of protection as the EEA;
• contracts that require the recipient to protect your personal data to EEA standards;
• for transfers to the USA, the recipient is certified under the EU–U.S. Data Privacy Framework.

In some cases the law may require us to disclose your personal data to a third party, and we may have limited control over how that party protects it.

Your rights over your personal data

We will help you exercise your rights over your personal data, including the right to:

• withdraw consent you gave earlier (this does not affect processing already carried out with your consent);
• complain to any relevant data protection authority;
• access the personal data we hold or process about you;
• correct personal data that is wrong or out of date;
• have your personal data erased;
• restrict processing of your personal data in certain circumstances;
• receive certain personal data, or have it sent to another company you choose (data portability);
• object to processing we carry out for our legitimate interests;
• challenge a decision made entirely by automated processing, give your point of view and ask for a person to review it.

For more information about these rights, contact info@bmarena.com.

Changes to this policy

We may update this policy from time to time, so please check it regularly. If we make material changes, we will make reasonable efforts to tell you in advance by email, by a notice on the Website or through other agreed channels, giving you enough time to consider them before they take effect. We will not enforce material changes without your express consent; if you do not accept them within the time given, we may be unable to continue providing some or all products and services.

Can’t find an answer? Contact us.